Jim, Diann, and Wes Moore, and occasionally, Aaron, who is off to college, own and operate a small family farm near Watseka, Illinois. The farm has been in their family nearly 100 years.

With a strong desire to farm and support their family on less than 100 acres, Jim and Diann converted their farming operation from conventional methods to a system more resembling permaculture, where the farm produces its own needs. They began this change in the mid-1980s when they started a vegetable garden and began marketing their homegrown produce at local farmer's markets.

As years passed, Jim and Diann expanded their garden and experimented with raising livestock, as naturally as possible, at first for their own family freezer and now for the community.

The Moores believe in the importance of farming on a small scale with practices that are animal-, people-, and environmentally-friendly, so that they can produce natural, healthy, safe, and great-tasting food for generations to come.